Its simple, it's very simple and easy how these two make money. They can grab attention and make headlines. They really do not have to have a particular talent skill or fashionable aptitude for it; they just have to be able to do it simply. And I hate to say it they do. They can grab people's attention about the absolute dumbest things that is how they can write a book without being able to speak with common sense. It really isn't hard to see that they captivate many people's attention. So why should you care about this? Well you really shouldn't but by knowing about it you can use the same exact head turning attention to your website. Here are a few ways to use there strategies to market your website and make money online.